About the Book
The Dragonfly Effect is a guide for how individuals, organizations, and companies can use social media to propel social change.
Read more »Stay Connected
Meet the Authors
Jennifer Aaker
Connect with Jennifer:
A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business.
Read more »
Andy Smith
Connect with Andy:
An experienced tech marketer, Andy Smith is a Principal of Vonavona Ventures where he advises and bootstraps technical and social ventures with guidance in…
Read more »-
