Wing 3: Engage Others.
How to create a personal connection.
How to create a personal connection, accessing higher emotions, compassion, empathy, happiness. It’s about empowering the audience to care enough to want to do something themselves…and actually do it. (Think of it as forging a connection, deep and real.)
Tell a story. Find compelling, sticky stories to convey critical information. Remember: less is more. Stories have arcs.
Empathize. Build a 2-way relationship with your audience. What really matters to them in your campaign?
Authenticity. True passion is contagious. The more authentic you seem, the easier it is to connect with you and your cause. Build common ground by sharing values and beliefs.
Match the media. How we say something can be as important as what we say. Align your communication with the right context.