Jennifer Aaker

Co-authors and husband and wife, Jennifer Aaker and Andy Smith live in Lafayette, California with their two little dudes and a princess.

A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She focuses on questions such as: What actually makes people happy, as opposed to what they think make them happy? How do small acts create significant change, and how can those effects be fueled by social media? She is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, CBS MoneyWatch, NPR, Science, Inc, and Cosmopolitan.

A sought-after teacher in the field of marketing, Professor Aaker teaches in many of Stanford’s Executive Education programs as well as MBA electives including Building Innovative Brands, How to Tell a Story, and The Power of Social Technology. Recipient of the Distinguished Teaching Award, Citibank Best Teacher Award, George Robbins Best Teacher Award and both the Spence and Fletcher Jones Faculty Scholar Awards, she has also taught at UC Berkeley, UCLA and Columbia.

A homegrown Californian, Jennifer has studied at the Sorbonne, and counts winning a dance-off in the early 1980’s among her most impressive accomplishments.

For more information, visit Jennifer’s Faculty Page at Stanford.

Follow Jennifer on Twitter: @aaker

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DG

I’ve used the dargonfly effect model to influence other and to effect change to implement a technology project I am working.
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http://heliopaz.com/ heliopaz

Hi, Jennifer!

I’m a profesor and researcher in Social Media and people’s mobilization between online and offline ambients. I work at @comdig @unisinos and we have a huge project with Porto Alegre, RS (Brazil) called . Our main goal is to encourage people to tell their critics and to call to action ordinary citizens, politics, entrepreneurs and NGOs on an assertive basis instead parties and union language that doesn’t inspirate the medium class.

We’re on a first phase of this project. By now, we just ask people to start and discuss their geotagged causes online and we’re meeting volunteers offline to amplify the filed of discussion.

My coordinator @dbittencourt has presented the project to the mayor and we have formalized an official partnership with our city hall. Daniel has also presented @portoalegrecc in a meeting at Curitiba, PR. I went to São Paulo, SP last weekend and I’m going to Rio de Janeiro, RJ in 15 days to show our goals, facts and results.

You probably know the phylosopher Pierre Lèvy, author of Cyberculture, Collective Intelligence and other books that has changed the way we feel about technology and our digital lifestyle. He comes to Porto Alegre almost every year and he has found by himself with no advertising. He also promoted this idea on his Facebook profile. o/

So we received many askings about to spread this model to other cities. At least 13 cities from many states of Brasil (even the far distant Amazon) have asked for more info.

I’m finishing the read of The Dragonfly Effect and I’ll use the great tips from you and @kabbenbock both to improve the next steps of @portoalegrecc and my non-profit membership group called to help us to be advisers of our beloved soccer club .

Thanks a lot for your great job!

My best regards,

@heliopaz
@comdig @agexcom @unisinos
http://heliopaz.com
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About the Book

The Dragonfly Effect is a guide for how individuals, organizations, and companies can use social media to propel social change.
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“Drawing on design thinking principles and emotional contagion, this is an important read for anyone contemplating the virality of ideas and creating infectious action.”
— Pat Christen, CEO, HopeLab
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Andy Smith
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A career tech marketer, Andy Smith is a Principal of Vonavona Ventures where he advises and bootstraps technical and social ventures with guidance in marketing and customer strategy.
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Jennifer Aaker
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A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business.
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